As we’re seeing in the job placement industry, finding and keeping top-notch employees takes far more than the promise of a nice paycheck even in a down economy. (Don’t take my word for it; this video is a must-see for anyone looking to retain talented workers.)

If you want to create a strategy around hiring people who mesh with your organization’s culture and values, keep it real and keep it clear.

How your people come to know your culture and values depends on your authenticity–the way that you communicate. If you are a leader with any role in retaining employees, you absolutely must be able to clearly articulate a your company’s culture, business strategy and goals not only to your people but to your shareholders and the marketplace.  (I’ve got more to say on this here.)

We all need employees who have the energy, passion and creativity to bring innovative new ideas to the table. And what they need to keep that spark going is authentic leadership from you. Have you created an environment that inspires or detracts from innovation? Are you providing ample and exciting opportunities to be a part of the team?

Employees will continually weigh and consider these elements  along with the monetary and psychological rewards.

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