We know that green and clean technology and the “Click Stream Customer” are two of many trends that will impact the way we do business in the future.
Trend watching has become a business in itself. Futurist James Canton is one of many business futurists who make a living by interpreting the signs of what will be in 5 or 10 years.
But what about translating those trends into a solid business strategy? Interpreting and then planning for the future is crucial to your innovation strategy. It’s one thing to have information on climate shifts or economic conditions that affect our bottom line, but quite another to interpret these signs in a useful way that will help your business ride the wave and come out on top.