Toppan Printing in Japan has developed an innovative smart label that combines holographic security with RFID technology. The cool thing is that the metallic antenna needed for transmitting and receiving radio signals–normally a metallized spiral or other shape that tends to be unattractive–has become part of the aluminum metal of the metallic holographic label. This combination of two technologies with a single element uniting both in an attractive, appealing way is a good example of simplification through unification and finding synergy between technologies.
Toppan calls it the RFID Crystagram. An example of the RFID Crystagram is shown on the left below, and the act of electronically scanning the Crystagram is shown on the right.