Oct 2010: pdma Visions Magazine
What most companies don’t know about using low-cost intellectual asset strategies
pdma Visions Magazine, October 2010
What most companies don’t know about using low-cost intellectual asset strategies
pdma Visions Magazine, October 2010
How to speak the language of alphamoms: Marketplace Magazine, September 2, 2008
My brain, your brawn: The Wall Street Journal, October 13, 2008 Big companies are on the prowl for small businesses that will hand over their best ideas in exchange for a piece of the action “…Compensation for the entrepreneurs in these kinds of deals varies widely, depending on the idea and the company. Technologically advanced…
Cheryl’s article, “21st Century Challenges” appeared in The H.S. Group’s summer 2010 newsletter “Intransition.” The article discusses how companies can deliver top-line growth and true innovation in a tough business climate by overcoming the two-fold challenge of talent management and innovation. Click here to read the full article.
The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…
Perkins contributed an excerpt titled, “Future of Innovation… Personal Passion and Strategic Collaboration” in The Future of Innovation, edited by Bettina von Stamm and Anna Trifilova. Read her contribution here.
InForum: Connecting you with thought leaders for insight on innovative ideas that work: Insight Magazine, May 2009 Obstacles to business success are everywhere today. Nobody has all the answers – but successful leaders in the New North have found innovative ways to profit and thrive. To share the best advice with out business-to-business readers, Insight…