Oct 2010: pdma Visions Magazine
What most companies don’t know about using low-cost intellectual asset strategies
pdma Visions Magazine, October 2010
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The H.S. Group: Intransition
Cheryl’s article, “21st Century Challenges” appeared in The H.S. Group’s summer 2010 newsletter “Intransition.” The article discusses how companies can deliver top-line growth and true innovation in a tough business climate by overcoming the two-fold challenge of talent management and innovation. Click here to read the full article.
Oct 2010: Candy & Snack TODAY
The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…
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Jul 2010: pdma Visions Magazine
Cheryl’s article, “Companies expand commitment to innovation; planning becomes a priority,” was featured on pages 32-35 of the July 2010 edition of PDMA Visions. The article provides highlights from the 9th annual PDMA/MRT CoDev conference that was held in Scottsdale, Ariz., in January. Click here to view Cheryl’s full article.