Oct 2010: pdma Visions Magazine

Rising above the flat line: Insight on Business, September 2009 Neenah-based consultants publish Conquering Innovation Fatigue

Innovationedge’s Innovation Industry Pulse Poll was featured in an article titled, “Enhanced value, customer experience trump prices” in the The Post-Crescent business section on July 13, 2010. Click the image below to read the article.

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…

Cheryl’s article, “21st Century Challenges” appeared in The H.S. Group’s summer 2010 newsletter “Intransition.” The article discusses how companies can deliver top-line growth and true innovation in a tough business climate by overcoming the two-fold challenge of talent management and innovation. Click here to read the full article.

Companies today are facing many challenges in today’s economy which are impacting the way they are innovating. In this segment airing on CNN in markets across the country, Cheryl Perkins, founder of Innovationedge, discusses her experiences and insights on business methods, processes, and creating consumer experiences to remain competitive in the marketplace. [kml_flashembed movie=”http://31y.30b.mytemp.website/wp-content/uploads/mediakit/iebbvideo.swf” height=”240″…

Open innovation’s secret: It takes a crisis: BusinessWeek.com NEXT Innovation Tools & Trends blog, December 3, 2009