The New Consumer: How Shopping Has Changed For Good

Candy & Snack TODAY, September/October 2010

Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for consumers. This is, of course, the value proposition that many consumers demand.”

Perkins also notes a key point of differentiation for many products is not cost alone. “New product performance and differentiated ingredients are driving both private label market share and margins,” she explains. “The growth of less expensive private label consumer goods that exhibit performance equal to national brands is an ongoing trend that began when the first signs of the recessionemerged.”

Full Candy & Snack TODAY article

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