From healthier choices to improved relationships, we all want the things we buy to make our world a better place.  How are we as consumers going to shape the coming year for companies striving for innovation success?

There are dozens of consumer trends we’re watching for 2011, and soon you’ll see some brand new lists of projections from the futurists and news articles about how corporations need to adjust and embrace these new trends.

One particularly interesting list I found on Consumertrendwatching.com covers everything from pricing, coupons and country of origin to how kind we are to our customers.  Check it out and let me know which ones resonate with you:

Eleven Consumer Trends for 2011

1. RANDOM ACTS OF KINDNESS

In 2011, expect companies to monitor consumers’ public moods and act upon them with random acts of kindness…marketing may never be the same 😉

2. URBANOMICS

Are you ready for hundreds of millions of more daring, more experienced consumers? Oh, and that’s just one side effect of rapid global urbanization…

3. PRICING PANDEMONIUM

Flash sales, group buying, GPS-driven deals: in 2011 pricing will never be the same…

4. MADE FOR CHINA (IF NOT BRIC)

In 2011, expect an increasing number of ‘Western’ brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets…

5. ONLINE STATUS SYMBOLS

In 2011, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or ‘real world’, that helps them display to peers their online contributions, creations or popularity…

6. WELLTHY

As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in 2011 to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments…

7. SOCIAL-LITES AND TWINSUMERS

Expect even more consumers to become curators: broadcasting, compiling, commenting, sharing and recommending content, products, purchases, and experiences to both their friends and wider audiences…

8. EMERGING GENEROSITY

In 2011, brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale…

9. PLANNED SPONTANEITY

With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, 2011 will see full-on PLANNED SPONTANEITY…

10. ECO SUPERIOR

When it comes to ‘green consumption’ in 2011, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way…

11. OWNER-LESS

2011 could be the year when sharing and renting really tips into mainstream consumer consciousness as big brands and governments put their weight behind this cultural shift…

Check out the complete explanation here.

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