This June I’ll be in Phoenix to moderate this year’s Conference on Social Product Development & Co-Creation. I’m partnering once again with PDMA, and this year co-creation pioneer, Local Motors, is helping us raise the bar for this exciting, ground-breaking event. Social Product Development is making a major impact on the way companies are innovating now and into the future.

I think you’ll find this conference features the best-of-best elements and people, and we’ve designed it so you’ll be able to exchange ideas, forge new connections and fuel sustainable innovation within your organization that drives growth. Among the highlights is a how-to guide to build a co-creative enterprise from the co-author of leading business book “The Power of Co-creation.”

Social product development is key, and you’ll discover how communities can be used to solve some of your toughest innovation problems, as well as how to build your business around an existing crowd of passionate people. In other words–crowdsourcing for real results.

It all happens on June 27 & 28, and I hope you can join us as we bring together an unprecedented group of thinkers, makers and doers to help you understand and apply co-creative approaches  to your work. This event is for anyone who wants to drive breakthrough results in product development and innovation.

We’re featuring more than 20 keynote speakers across a variety of industries representing companies like LEGO Group, InnoCentive, Harvard Business School, Wired Magazine, American Express, Kimberly-Clark Corporation, Hallmark Cards, Intuit Labs and Microsoft 
Design Studio, plus many more.

Be sure to register by May 20th for a huge savings. See you in June!

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