Seoul retailer uses 3D QR codes and the sun to lure consumers

ByPat Clusman

4th February. This was one of the first QR Cod...One retailer in Asia is doing something innovative to attract shoppers during those quiet times when most stores are empty.

Korean retailer Emart set up several 3D QR code sculptures throughout Seoul that –when the sun shines on them just right–can be scanned for discounts. Shoppers need to scan between the peak sun hours of noon and 1 p.m., when the sun reflects the code properly.

Emart is calling this creative effort its “Sunny Sale,” making use of the shadows created when the sun hits the sculptures. Those who scan the code on their smart phones or iPads can go to the home page and find special offers including a coupons. If they choose not to set foot in the store, that’s okay too! The coupons work for online shopping and delivery. Here’s how it works:

Emart says it saw membership increase by nearly 60 percent with a 25 percent increase in sales during lunch hours.

 

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