Imagine stumbling into your kitchen in the morning and activating your coffee machine – with a yawn! For me, anytime innovation marries coffee experiences, I pay attention.

English: A photo of a cup of coffee. Esperanto...

I recently saw an article about coffee roaster Douwe Egberts  trying out the yawn-activated technology on unsuspecting, tired airline passengers at an airport vending machine. The machine dispensed a cup of coffee to reward fatigued folks, all via facial recognition.

The marketing campaign that came with this event was pretty innovative as well. Says Business Insider:

Confident that a single taste would convert coffee drinkers to their brand, the company devised a clever way to spread the word. They built a vending machine that sympathetically dispenses a free cup of coffee to anyone who yawns in its presence.

210 potential customers in South Africa’s O.R. Tambo International Airport did get the free coffee, and had a great story to tell their friends (which no doubt is inspiring a social media brand boost that money can’t buy!) I’m hoping this will be something we can have in our homes in the near future. Here is the video:

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