Imagine stumbling into your kitchen in the morning and activating your coffee machine – with a yawn! For me, anytime innovation marries coffee experiences, I pay attention.
I recently saw an article about coffee roaster Douwe Egberts trying out the yawn-activated technology on unsuspecting, tired airline passengers at an airport vending machine. The machine dispensed a cup of coffee to reward fatigued folks, all via facial recognition.
The marketing campaign that came with this event was pretty innovative as well. Says Business Insider:
Confident that a single taste would convert coffee drinkers to their brand, the company devised a clever way to spread the word. They built a vending machine that sympathetically dispenses a free cup of coffee to anyone who yawns in its presence.
210 potential customers in South Africa’s O.R. Tambo International Airport did get the free coffee, and had a great story to tell their friends (which no doubt is inspiring a social media brand boost that money can’t buy!) I’m hoping this will be something we can have in our homes in the near future. Here is the video:
- Vending Machine Dispenses Free Coffee for Yawns (foodbeast.com)
- Yawn In Front Of It, and this Coffee Machine Will Give You a Free Cup of Joe (technabob.com)
- It’s The Future: Vending Machine Gives You Coffee If You Yawn (fox40.com)