Are you a recruiter or a hiring manager? Imagine being able to really get inside your job candidates’ brains to find the most suitable applicant. two middle east nations are ramping up the weeding out process. Israel’s BBR Saatchi & Saatchi IL ad agency has come up with an innovative recruitment process that puts applicants through a stringent questioning while they are playing Diablo III, and now TBWA\Istanbul is turning to EEG technology in its AdLove initiative, to find the most passionate potential interns.
The media agency received 503 applications for its five internship positions. While watching the videos of well-loved commercial ads, applicants were asked to wear an EEG headset that monitored the electrical activity of the brain. A neurotechnology expert then determines the candidates who have the greatest emotional reaction to the ads. The video below explains more about the project:
Source: TBWA\ISTANBUL AdLove Project English from TBWA\ISTANBUL on Vimeo.