“How laundry detergent became a catalyst for green innovation”
Cheryl Ravelo/Reuters/File
I came across this fascinating interview with Adam Lowry, co-founder of Method, a company that has pioneered environmentally friendly cleaning products. He explains how his small firm is nudging large corporations toward sustainability. I thought I’d share a snippet of the story, then encourage you to read the entire article:
Adam Lowry is the co-founder and “chief greenskeeper” of Method, a small but rapidly growing company that has been a leader in the field of manufacturing environmentally friendly cleaning and personal care products. Indeed, it was Method that pioneered the use of concentrated laundry detergent, an innovation that has been embraced by all the giant brands and has had significant environmental benefits by reducing use of plastic and slashing transportation costs.