Did you know that in the Netherlands, one out of three people consider a bicyle as their main form of transportation? Now the Volvo company has come up with a unique way to make commuting by bike more safe, with a transparent spray that cyclists and pedestrians can apply on their clothes or bikes before heading out into the night.
Volvo collaborated with advertising agency Grey London to bring their commitment to safety outside car doors, and when they joined forces with Swedish startup Albedoo100, LifePaint was born.
LifePaint is a highly reflective spray that’s invisible during the day but shines brightly when a light source — like the glare of a headlight — hits it. The safety spray washes off, and it doesn’t change the color of the surface to which it’s been applied.
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