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Gadgets that will rock your New Year
A lot of news organizations are telling us what will be hot in 2016. Last year at this time they told us that smart watches would change the way we do business and manage our personal lives. I would not say that this has happened, although we did see smart watches become more mainstream. So…
Reaching Consumers Today
Innovationedge is hosting a live text-based Q&A session on our Facebook page. Join us on Monday, May 3rd from 6:00 pm to 7:00 pm CDT on the Innovationedge Facebook page. Q&A Session participants will: Gain insight about your consumer’s needs Learn strategies to reach your target market Explore case studies to see what tactics have worked for…
Making the case for innovation
There is no doubt that innovation is vital to a strong, healthy community, whether you live and work in a small town or large metropolis. I recently had the opportunity in my own community here in northeast Wisconsin to make a case for innovation, along with other industry experts. In that report, I said that…
New tablet accessory is gripping the competition!
This month Insight Magazine did a feature article on an invention our client, TecDriven, and it’s exciting new product, TORCHGRIP, a removable, multi-function tablet accessory for devices like the Apple iPad, Samsung Galaxy Tab and the Microsoft Surface. With the TORCHGRIP accessory attached, you can hold and maneuver your tablet comfortably and securely with one…
The cost of love: Valentine’s spending
These consumer behavior numbers might shock you, or they might inspire you to understand how you might study insights like these:
Taking the guilt out of vacations for employees
There was a time when many companies made their employees feel guilty and even afraid of losing their jobs if they took vacation time. Thankfully, most have come to realize that taking time off and recharging is critical to people giving their best on the job. Fast Company is featuring several tech companies who are…

