Navigating the De-Influencing Movement: Ensuring Brand Relevance Amidst Changing Consumer Dynamics

In an era defined by the pervasive influence of social media, the rise of influencers has revolutionized brand marketing strategies. With their vast reach and persuasive power, influencers have enabled companies to tap into new consumer segments and amplify their brand messages. However, as consumers become increasingly discerning and demand more authenticity, a phenomenon known

The 7 Success Factors That Lead to Transformational Change

Throughout The Secret Sauce for Leading Transformational Change Panel with C-Sweet, we explored the success factors that lead to transformational change and how to develop a highly dynamic organization. Each of our esteemed panelists shared their own unique experiences, thoughts, and practical advice on this topic to help leaders not only deal with periods of

A Look Ahead: Forecasting Trends for 2023

If the past few years have taught us anything, it’s to expect the unexpected. That being said, looking ahead to see what trends experts across industries are predicting to have a significant impact can help you uncover opportunities to expand your business, generate new revenue streams, and prepare for potential disruptions. At Innovationedge, we’ve been