Author: Liz Groth

In the ever-evolving landscape of consumer preferences, business leaders must understand the dynamic shifts in trends across industries. As we step into 2024, taking a moment to analyze some of the changes anticipated by experts can unveil opportunities for business expansion and new revenue streams. It can also help companies prepare for potential disruptions and…

Over the past year, we’ve witnessed significant shifts across sectors, from technology and healthcare to finance and consumer goods. This comprehensive review offers a closer look at today’s dynamic consumer and business landscape. From the widespread embrace of generative AI to the intricate dance brands must navigate to meet consumer expectations, get ready to dive…

The consumer goods and retail landscape is evolving rapidly, driven by new and emerging technology like AI, machine learning, and VR.  Customers today expect not just convenience, but seamless, engaging digital experiences that rival the best in the tech industry. Launching an app is no longer enough. To build brand loyalty and increase customer engagement,…

In today’s ever-evolving world, consumers are on a mission to prioritize their health and the environment, which includes shifting their mindset to a defensive one. This emerging consumer is transforming the way people make purchasing decisions across various product categories. In this article, we will explore this trend and delve into five compelling examples that…

In an era defined by the pervasive influence of social media, the rise of influencers has revolutionized brand marketing strategies. With their vast reach and persuasive power, influencers have enabled companies to tap into new consumer segments and amplify their brand messages. However, as consumers become increasingly discerning and demand more authenticity, a phenomenon known…