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No joke: Kentucky Fried Chicken has created an edible nail polish based on the brand’s two favorite recipes: Original and Hot & Spicy.

Can a nail polish really be finger-licking good? And who came up with this idea?

Screen Shot 2016-05-19 at 8.51.58 AMYou can get it in Hong Kong, and no, it will not be mass produced.  The ad team from Ogilvy & Mather worked with food technologists at the McCormick spice company (it creates KFC’s secret mix of 11 secret herbs and spices), to come uo with the formula for the nail polish using natural ingredients.

“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” says Ogilvy creative director John Koay. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”

In a statement, the branding team directs users how to paint it on:

“To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again.”

Would you?



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