Lowe’s new in-store navigation app is wowing consumers
Motion tracking has been helping customers navigate store aisles to find what they need, and Lowe’s home improvement stores are bringing this technology to the forefront via a new app.
They’re calling the new app, “Lowe’s Vision: In-Store Navigation.” The app utilizes Google’s Tango augmented reality technology and motion tracking and depth perception. This will guide customers through the store using a “mixed reality interface.”
Lowe’s says this technology is now being used in two of its stores: in Sunnyvale, California, and in Lynwood, Washington. The app lets shoppers with Tango-enabled smartphones search for products or add them to a shopping list.
Check out this video; it’s pretty cool!
Read more about it here.