Moms are experts in the art of sharing information across social media. I’ve been following the “mommy blogging” trend since Innovationedge first launched in 2007, but it was a great way to network long before that. Yes, mommy blogging is still a thing, although these days you’ll find niche blogs for moms. In case you…
One of the most exciting moment for expectant parents is when they see their baby months before the baby actually arrives, and the newest ultrasound shows incredible images. These days you can do more than just see your baby, thanks to 3-D printing. Leave it to Kimberly-Clark’s LAO team to bring this technology into a…
The Christmas shopping deals are nearly over. I knew that Facebook continues to be a big influencer, but I’ll bet you didn’t realize just how much shoppers depend on social media to get those last-minute gifts: For the retail industry, holiday sales make up approximately 20% of annual sales and experts are projecting $602.1 billion…
Here is a forward-thinking company called PLAE, a startup that is redesigning sneakers for children, making them more flexible to cater for their continuing development. Check out their story: In their early stages, kids’ feet aren’t yet tough enough to support their weight. However, even when they’ve learned to walk the feet are still developing…
For the past several years now I’ve been writing about the influence moms have on advertising and marketing–even product creation. (Remember how Nintendo asked mothers about how to enhance Wii?) Now a new report on the 2010 Mom Social Influencer offers some great numbers and interesting facts about just how much the marketplace should be valuing…
Remember the hot toys from years past–Tickle Me Elmo, Cabbage Patch Dolls and Furby? This year the holiday season’s early hit is the Zhu Zhu Pets hamster, an interactive mechanical rodent. But it is also almost impossible to find as the holiday shopping season draws near. It’s not because parents are rushing out to buy…
Here’s a trend that that continues to shape the blogosphere: Moms talking to moms. Mommy-bloggers are proving to be quite influential with their readers. In fact recently at the fifth annual Blog-Her conference in Chicago, more than 1,500 people attended the conference, a mere fraction of the tens of thousands of women who blog. Among…
How do Alpha Moms handle economic challenges? By using their savvy! Marketers love Alpha Moms because they take advantage of their networks and technology to do their homework. A new study by a marketing firm shows that while all mothers are battling with the growing concerns such as education and saving for the future, a…
I was thrilled to be asked by Women Magazine to be a guest blogger on its “Women Today Blog,” about my recent International Summit. Check out the blog here, where I discuss using your passions to pursue relationships with those who can help you innovate. This first Innovation Leader Summit was an event attended by…
