The Christmas shopping deals are nearly over. I knew that Facebook continues to be a big influencer, but I’ll bet you didn’t realize just how much shoppers depend on social media to get those last-minute gifts:

For the retail industry, holiday sales make up approximately 20% of annual sales and experts are projecting $602.1 billion this year for retail holiday sales, $82 billion of which will be online sales. Whether the purchase is made online or in store, 64.8% of shoppers use social media to find the perfect gift. It is one of the most trusted forms of advertising according to 92% of consumers and almost double the consumers would make a purchase based on peer recommendations via Facebook or Twitter versus a commercial on TV.

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