Eco-Friendly Products Lead 2014
How does one “go green” with only 420 square feet of living space? The founder of Treehugger.com and VP of Interactive Media at Discovery’s Planet Green is getting media attention this week for engaging hundreds of thousands of people in a contest that resulted in some truly innovative architectural solutions. Graham Hill launched the contest…
“Crowdshake” is a new app that can create a network of earthquake-sensing smartphones, triggering warnings on nearby devices when tremors are detected by those nearer the epicenter. The technology is created by the Caltech Community Seismic Network and uses GPS to provide data about potential earthquakes. The app is only as good as those who…
We all want to get employees excited about innovation, especially when changes are something they themselves helped create. They want to talk about it, and they should! And we should help, so that excitement builds across the organization and spills over to your customers and to the world. So what’s the best way to help…
Never before have we seen partnerships lead to so many new creative and lucrative experiences for consumers and the businesses themselves, especially where social media and crowdsourcing are involved. Check out this report from our friends at Consumer Goods Technology (CGT): Unilever and Walgreens have joined forces for the first time with Me to We to provide…
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…
Imagine stumbling into your kitchen in the morning and activating your coffee machine – with a yawn! For me, anytime innovation marries coffee experiences, I pay attention. I recently saw an article about coffee roaster Douwe Egberts trying out the yawn-activated technology on unsuspecting, tired airline passengers at an airport vending machine. The machine dispensed…