Eco-Friendly Products Lead 2014
Post by InnovationEdge.
Similar Posts
Amazing 3-D technology illuminates Coke and other brands
More and more marketers are turning to 3D technology in a big way: Using skyscrapers as a giant projection screen. This month in Atlanta, Coca-Cola is celebrating its 125th anniversary by stationing 45 projectors around its headquarters building and projecting a thank-you message to its fans. Much of the video shown on the building is…
Crowdsourcing, video games and open innovation make boring job fun!
Crowdsourcing is something I believe businesses need to weave into their social media strategy, and here’s a great example of how it can work. The National Library of Finland has put together an effort to digitize all of its archives—no easy task—by using crowdsourcing and videogames! The project is called, Digitalkoot, which when translated means…
Walmart’s new tech keeps eye on consumers
Imagine not having to deal with the ckeck out line–and just shop right in the aisle where you are. Walmart is considering letting shoppers buy products in the aisles in an effort to improve the customer experience. Those shoppers with an iPhone 4 or 4S can buy some products simply by scanning the bar code…
Tree Hugger uses crowdsourcing to green up crowded house
How does one “go green” with only 420 square feet of living space? The founder of Treehugger.com and VP of Interactive Media at Discovery’s Planet Green is getting media attention this week for engaging hundreds of thousands of people in a contest that resulted in some truly innovative architectural solutions. Graham Hill launched the contest…
Brazilian company helps poor with transportation costs
I put this in a category of innovation that has more to do with benevolence than my usual posts about technology or cutting-edge industry news. Because sometimes innovative ideas are simple and kind. And if they are repeatable, that’s a great thing! Kudos to Mark+, the company that created Troco Coletivo — which translates as…
Calling all Innovators: Don’t miss this event
This June I’ll be in Phoenix to moderate this year’s Conference on Social Product Development & Co-Creation. I’m partnering once again with PDMA, and this year co-creation pioneer, Local Motors, is helping us raise the bar for this exciting, ground-breaking event. Social Product Development is making a major impact on the way companies are innovating now…