Eco-Friendly Products Lead 2014
A new smartphone app is allowing inventors and entrepreneurs to meet and network with key influencers in their own geographic locations. The “influencer of the month series” is a free iOS app from HereOnBiz, and features a geo-location service that helps bring together like-minded professionals. Influencers simply select a city in which they want to…
Never before have we seen partnerships lead to so many new creative and lucrative experiences for consumers and the businesses themselves, especially where social media and crowdsourcing are involved. Check out this report from our friends at Consumer Goods Technology (CGT): Unilever and Walgreens have joined forces for the first time with Me to We to provide…
More and more marketers are turning to 3D technology in a big way: Using skyscrapers as a giant projection screen. This month in Atlanta, Coca-Cola is celebrating its 125th anniversary by stationing 45 projectors around its headquarters building and projecting a thank-you message to its fans. Much of the video shown on the building is…
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…
I put this in a category of innovation that has more to do with benevolence than my usual posts about technology or cutting-edge industry news. Because sometimes innovative ideas are simple and kind. And if they are repeatable, that’s a great thing! Kudos to Mark+, the company that created Troco Coletivo — which translates as…
The future – at least in the short term – will make our identities even more of an open book if we’re not careful. That’s according to a new report out from the Institute for the Future called Information Generation: Transforming the Future Today, and identifies five “key directional shifts” in the coming decade. 1….