Eco-Friendly Products Lead 2014
We all want to get employees excited about innovation, especially when changes are something they themselves helped create. They want to talk about it, and they should! And we should help, so that excitement builds across the organization and spills over to your customers and to the world. So what’s the best way to help…
How does one “go green” with only 420 square feet of living space? The founder of Treehugger.com and VP of Interactive Media at Discovery’s Planet Green is getting media attention this week for engaging hundreds of thousands of people in a contest that resulted in some truly innovative architectural solutions. Graham Hill launched the contest…
One retailer in Asia is doing something innovative to attract shoppers during those quiet times when most stores are empty. Korean retailer Emart set up several 3D QR code sculptures throughout Seoul that –when the sun shines on them just right–can be scanned for discounts. Shoppers need to scan between the peak sun hours of…
As more and more companies leverage crowdsourcing to market and sell their products, Harvard Business Review wanted to know if customers would be more eager to buy if they knew folks like themselves helped come up with the innovation or marketing: We decided to look at how consumers perceive crowdsourced new products and in particular…
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…
I put this in a category of innovation that has more to do with benevolence than my usual posts about technology or cutting-edge industry news. Because sometimes innovative ideas are simple and kind. And if they are repeatable, that’s a great thing! Kudos to Mark+, the company that created Troco Coletivo — which translates as…