Eco-Friendly Products Lead 2014
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…
This June I’ll be in Phoenix to moderate this year’s Conference on Social Product Development & Co-Creation. I’m partnering once again with PDMA, and this year co-creation pioneer, Local Motors, is helping us raise the bar for this exciting, ground-breaking event. Social Product Development is making a major impact on the way companies are innovating now…
Imagine not having to deal with the ckeck out line–and just shop right in the aisle where you are. Walmart is considering letting shoppers buy products in the aisles in an effort to improve the customer experience. Those shoppers with an iPhone 4 or 4S can buy some products simply by scanning the bar code…
One retailer in Asia is doing something innovative to attract shoppers during those quiet times when most stores are empty. Korean retailer Emart set up several 3D QR code sculptures throughout Seoul that –when the sun shines on them just right–can be scanned for discounts. Shoppers need to scan between the peak sun hours of…
This is a great combination of Open innovation partnerships, social media input from crowdsourcing, and helping make the world a better place. New Story is a non profit based in Haiti, and has come up with a crowdfunding platform which enables families to raise the money to finance building a new, long-term home. It takes…
How does one “go green” with only 420 square feet of living space? The founder of Treehugger.com and VP of Interactive Media at Discovery’s Planet Green is getting media attention this week for engaging hundreds of thousands of people in a contest that resulted in some truly innovative architectural solutions. Graham Hill launched the contest…