Eco-Friendly Products Lead 2014
More and more marketers are turning to 3D technology in a big way: Using skyscrapers as a giant projection screen. This month in Atlanta, Coca-Cola is celebrating its 125th anniversary by stationing 45 projectors around its headquarters building and projecting a thank-you message to its fans. Much of the video shown on the building is…
The evolving nature of social media means that many companies are putting an enormous amount of resources and money into staying ahead of the curve. Especially when case study after case study shows that social media is tremendously helpful in analyzing data. Data mining via social media tools can show us not only the customer…
Today there are so many ways available to share information. Collaboration and social dissemination of information are done through a variety of means including workshops, focus group sessions, communities of practice, teleconferences, video conferencing, net meetings, idea portholes and Web applications. Many corporations have also gotten a taste of the success that can come from…
Crowdsourcing is something I believe businesses need to weave into their social media strategy, and here’s a great example of how it can work. The National Library of Finland has put together an effort to digitize all of its archives—no easy task—by using crowdsourcing and videogames! The project is called, Digitalkoot, which when translated means…
This June I’ll be in Phoenix to moderate this year’s Conference on Social Product Development & Co-Creation. I’m partnering once again with PDMA, and this year co-creation pioneer, Local Motors, is helping us raise the bar for this exciting, ground-breaking event. Social Product Development is making a major impact on the way companies are innovating now…
Imagine not having to deal with the ckeck out line–and just shop right in the aisle where you are. Walmart is considering letting shoppers buy products in the aisles in an effort to improve the customer experience. Those shoppers with an iPhone 4 or 4S can buy some products simply by scanning the bar code…