Eco-Friendly Products Lead 2014
The evolving nature of social media means that many companies are putting an enormous amount of resources and money into staying ahead of the curve. Especially when case study after case study shows that social media is tremendously helpful in analyzing data. Data mining via social media tools can show us not only the customer…
As more and more companies leverage crowdsourcing to market and sell their products, Harvard Business Review wanted to know if customers would be more eager to buy if they knew folks like themselves helped come up with the innovation or marketing: We decided to look at how consumers perceive crowdsourced new products and in particular…
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…
A new smartphone app is allowing inventors and entrepreneurs to meet and network with key influencers in their own geographic locations. The “influencer of the month series” is a free iOS app from HereOnBiz, and features a geo-location service that helps bring together like-minded professionals. Influencers simply select a city in which they want to…
Imagine not having to deal with the ckeck out line–and just shop right in the aisle where you are. Walmart is considering letting shoppers buy products in the aisles in an effort to improve the customer experience. Those shoppers with an iPhone 4 or 4S can buy some products simply by scanning the bar code…
How does one “go green” with only 420 square feet of living space? The founder of Treehugger.com and VP of Interactive Media at Discovery’s Planet Green is getting media attention this week for engaging hundreds of thousands of people in a contest that resulted in some truly innovative architectural solutions. Graham Hill launched the contest…