Eco-Friendly Products Lead 2014
The evolving nature of social media means that many companies are putting an enormous amount of resources and money into staying ahead of the curve. Especially when case study after case study shows that social media is tremendously helpful in analyzing data. Data mining via social media tools can show us not only the customer…
This is a great combination of Open innovation partnerships, social media input from crowdsourcing, and helping make the world a better place. New Story is a non profit based in Haiti, and has come up with a crowdfunding platform which enables families to raise the money to finance building a new, long-term home. It takes…
As more and more companies leverage crowdsourcing to market and sell their products, Harvard Business Review wanted to know if customers would be more eager to buy if they knew folks like themselves helped come up with the innovation or marketing: We decided to look at how consumers perceive crowdsourced new products and in particular…
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…
Today there are so many ways available to share information. Collaboration and social dissemination of information are done through a variety of means including workshops, focus group sessions, communities of practice, teleconferences, video conferencing, net meetings, idea portholes and Web applications. Many corporations have also gotten a taste of the success that can come from…
Storm damage maps can be very useful in pinpointing where severe weather is heading, and New York City residents are using that same idea to help direct cleanup crews and emergency responders. Over the weekend the city launched a new mapping project where residents can report downed trees, powerlines, debris and power outages. It’s a…