As more and more companies leverage crowdsourcing to market and sell their products, Harvard Business Review wanted to know if customers would be more eager to buy if they knew folks like themselves helped come up with the innovation or marketing: We decided to look at how consumers perceive crowdsourced new products and in particular…
Never before have we seen partnerships lead to so many new creative and lucrative experiences for consumers and the businesses themselves, especially where social media and crowdsourcing are involved. Check out this report from our friends at Consumer Goods Technology (CGT): Unilever and Walgreens have joined forces for the first time with Me to We to provide…
This is a great combination of Open innovation partnerships, social media input from crowdsourcing, and helping make the world a better place. New Story is a non profit based in Haiti, and has come up with a crowdfunding platform which enables families to raise the money to finance building a new, long-term home. It takes…
The future – at least in the short term – will make our identities even more of an open book if we’re not careful. That’s according to a new report out from the Institute for the Future called Information Generation: Transforming the Future Today, and identifies five “key directional shifts” in the coming decade. 1….
We all want to get employees excited about innovation, especially when changes are something they themselves helped create. They want to talk about it, and they should! And we should help, so that excitement builds across the organization and spills over to your customers and to the world. So what’s the best way to help…
I put this in a category of innovation that has more to do with benevolence than my usual posts about technology or cutting-edge industry news. Because sometimes innovative ideas are simple and kind. And if they are repeatable, that’s a great thing! Kudos to Mark+, the company that created Troco Coletivo — which translates as…
Post by InnovationEdge.
Imagine stumbling into your kitchen in the morning and activating your coffee machine – with a yawn! For me, anytime innovation marries coffee experiences, I pay attention. I recently saw an article about coffee roaster Douwe Egberts trying out the yawn-activated technology on unsuspecting, tired airline passengers at an airport vending machine. The machine dispensed…
A new smartphone app is allowing inventors and entrepreneurs to meet and network with key influencers in their own geographic locations. The “influencer of the month series” is a free iOS app from HereOnBiz, and features a geo-location service that helps bring together like-minded professionals. Influencers simply select a city in which they want to…
“Crowdshake” is a new app that can create a network of earthquake-sensing smartphones, triggering warnings on nearby devices when tremors are detected by those nearer the epicenter. The technology is created by the Caltech Community Seismic Network and uses GPS to provide data about potential earthquakes. The app is only as good as those who…
