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"Logo for strategic innovation and consultancy in consumer goods technology and transformational change."
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  • Culture of Innovation | Innovation | Interesting links

    Are you an authentic leader?

    ByCheryl Perkins July 23, 2010

    As we’re seeing in the job placement industry, finding and keeping top-notch employees takes far more than the promise of a nice paycheck even in a down economy. (Don’t take my word for it; this video is a must-see for anyone looking to retain talented workers.) If you want to create a strategy around hiring…

    Read More Are you an authentic leader?Continue

  • Media Coverage

    The H.S. Group: Intransition

    ByCheryl Perkins July 19, 2010

    Cheryl’s article, “21st Century Challenges” appeared in The H.S. Group’s summer 2010 newsletter “Intransition.” The article discusses how companies can deliver top-line growth and true innovation in a tough business climate by overcoming the two-fold challenge of talent management and innovation. Click here to read the full article.

    Read More The H.S. Group: IntransitionContinue

  • Consumer "Identity" | Trends

    Embracing Generation Y

    ByPat Clusman July 17, 2010

    As a parent I’ve had a lot of experience delving into the mindset of one of the biggest market segments in the world.  Generation Y, sometimes called the Millenials or echo boomers, will significantly shape the way Boomers (like me)  work, shop and play. There are a lot of forces shaping this huge demographic group,…

    Read More Embracing Generation YContinue

  • Media Coverage

    13 July 10: The Post-Crescent

    ByPat Clusman July 13, 2010

    Innovationedge’s Innovation Industry Pulse Poll was featured in an article titled, “Enhanced value, customer experience trump prices” in the The Post-Crescent business section on July 13, 2010. Click the image below to read the article.

    Read More 13 July 10: The Post-CrescentContinue

  • Media Coverage

    30 June 10: Yahoo! Business News

    ByPat Clusman July 13, 2010

    Innovationedge’s Innovation Industry Pulse Poll was featured in an article titled, “Innovation Survey Reveals Corporations’ Efforts Not Just Focused on Cost Savings” on Yahoo! News on June 30. Click below to view the full article. YahooNews_7.1

    Read More 30 June 10: Yahoo! Business NewsContinue

  • Alpha Moms

    Marketers look at the Mom Factor

    ByPat Clusman July 6, 2010

    For the past several years now I’ve been writing about the influence moms have on advertising and marketing–even product creation.  (Remember how Nintendo asked mothers about how to enhance Wii?) Now a new report on the 2010 Mom Social Influencer offers some great numbers and interesting facts about just how much the marketplace should be valuing…

    Read More Marketers look at the Mom FactorContinue

  • Media Coverage

    les Nouvelles: Journal of the Licensing Executives Society International

    ByPat Clusman June 28, 2010

    Cheryl Perkins, Jeffrey Lindsay and Mukund Karanjikar were featured in the June 2010 issue of les Nouvelles for their book, “Conquering Innovation Fatigue.” Click the image below to view the article.

    Read More les Nouvelles: Journal of the Licensing Executives Society InternationalContinue

  • Cool videos | Interesting links

    Friday Fun: What Motivates You?

    ByCheryl Perkins June 25, 2010

    If you haven’t seen this yet, take a look. This is a great example of how to inspire your people to be more innovative by helping them work in their “sweet spot.” Enjoy!

    Read More Friday Fun: What Motivates You?Continue

  • Cool videos | Interesting links

    Friday Fun: What Motivates You?

    ByPat Clusman June 25, 2010

    If you haven’t seen this yet, take a look. This is a great example of how to inspire your people to be more innovative by helping them work in their “sweet spot.” Enjoy!

    Read More Friday Fun: What Motivates You?Continue

  • Biotechnology | Cool Inventions and gadgets | Green Innovation | Innovation In The News | Open Innovation | Partnerships | Sustainability

    Amyris: A Partner in Open Innovation for Sustainable Consumer Products and Biofuels

    ByPat Clusman June 25, 2010

    In our ongoing work on analyzing the intellectual property landscape in biofuels, one interesting company we’ve encountered is Amyris, an integrated renewable products company. Amyris was founded in 2003 by Kinkead Reiling, Neil Renninger, and Jack D. Newman who met at Berkeley. The company is now located in Emeryville, California. With a grant from the…

    Read More Amyris: A Partner in Open Innovation for Sustainable Consumer Products and BiofuelsContinue

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  • Insights
    • Innovationedge Blog
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