It’s not the product, it’s the experience – and service is key
Why would customers choose your product over competitors? You guessed it, the total experience. Not the brand, product features, quality, or price, though these are important. Ultimately, service is what transforms a product into an experience. Service comes in many different forms. Customers shift between channels — phone, email, chat, in store, social media, etc.…
Model #1: Accelerators and Incubators
Five Models for Sustainable Growth Part One of a Five-Part Series We’ve been receiving more and more inquiries lately about business model innovation. Companies recognize that their current models are becoming less effective, and that new upstarts are changing the game. It’s a fact: the lifespan of business models is shrinking, and companies cannot afford…
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