The latest slew of new announcements and developments by big box retailers, pharmacy chains, and tech giants makes it clear. The consumerization of health care is here, and it’s much bigger than free flu shots at the drug store. In fact, it’s a game-changing shift on several dimensions. In our view, these are the ones…
Hint: it’s not about the perks Fast Company‘s recently published 50 Best Workplaces for Innovators list is an eye-opener worth reading. The magazine’s research team, in partnership with Accenture, sought companies that “empower all employees…to create new products, improve operations, and take risks.” Ones where “innovation isn’t just a buzzword but a part of the…
We often use the phrase ‘it’s a marathon, not a sprint’ to encourage long-term commitment and endurance. But sprints are increasingly key to winning the long game. We’re not referring to simple bursts of speed, however; we mean a succession of rapid, customer-driven learning cycles that cumulatively build long-term advantage. So, what exactly is a…
Five Models For Sustainable Growth Part Five of a Five-Part Series For several weeks we’ve been discussing business model innovation – a topic many of you have asked about. This is the final post of the five-part series. Previous posts covered Accelerators and Incubators, Premium, Personalized & Service-focused, Platforms & Ecosystems, and Subscriptions/Rentals. Model #…
Why would customers choose your product over competitors? You guessed it, the total experience. Not the brand, product features, quality, or price, though these are important. Ultimately, service is what transforms a product into an experience. Service comes in many different forms. Customers shift between channels — phone, email, chat, in store, social media, etc.…
Interested in the topic from Cheryl Perkin’s May 9th THINC 2019 keynote presentation? You can find the details in the Innovationedge Insider Briefing Report – Five Business Models for Sustainable Growth.
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Model #4 – Subscription, Rental, & Auto-Replenishment
Five Models For Sustainable Growth Part Four of a Five-Part Series For several weeks we’ve been discussing business model innovation – a topic many of you have asked about. The first three posts covered Accelerators and Incubators, Premium, Personalized & Service-focused, and Platforms & Ecosystems models. Today we look at Model #4 – Subscription, Rental,…
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