We’ve been receiving more and more inquiries lately around e-commerce for B2C and B2B. For consumer-facing companies the online imperative and path are clear: strong searchability (Amazon presence is key), ‘frictionless’ commerce, competitive pricing, benefit-oriented product listings, fast delivery, and positive customer reviews all matter. Though implementing B2C strategy is not easy, there are many…
The online shopping fray, that is. Kroger just announced its new e-commerce and home delivery push, Kroger Ship, which puts it squarely in the competitive race with Amazon, Walmart, Target, and just about every other large US retailer. Its offering is necessary but seems a bit late and may not be enough. Their prices are relatively low and no membership is required. Delivery speed of two…
The Innovation & Growth Leadership Summit (IGL), held in Phoenix AZ, brought together a dynamic group of innovation leaders. Responsible for defining and executing growth strategies, participants shared many similar goals and challenges. Key takeaways: Differentiate by offering products that are personalized, premium, and make life better. Whether it’s multi-sensory, intelligent, or ensures health and longevity,…
What is one of the fastest ways to reach more customers, tap new markets, and test new product concepts? If you guessed Amazon, you’re right. As e-commerce is becoming integral to companies’ go-to-market strategies, having an Amazon strategy is key. For many of our clients, the shift to selling on Amazon is a priority – and…
Learn how Amazon decides where to expand, focuses on customer happiness, takes the long-term view, leverages core strengths, doesn’t fear big bets, and more; how you can adapt these approaches to fit your organization. Amazon’s 20-year record of double-digit revenue growth is unmatched in industry. While much of its success can be attributed to CEO…
Do you have a “personal innovation strategy?” Do you need one? My friend Robert Tucker recently published a Forbes article on disruption, and why we generally associate it with companies rather than our own careers. He notes, “in a time of exponential change and dislocation, with job functions being automated and algorithms doing more of…
Google is one of the most innovative companies in the world, because it actively pursues a culture of innovation. Google for years has worked to ensure that innovative ideas are continually flowing in order to position the company for success well into the future. What is Google doing, and how can we learn from their…
New discoveries in materials science will undoubtedly lead to a new era of growth. You may be asking who is best positioned to benefit — incumbent companies or upstarts? The answer may surprise you. I found an interesting article I thought I’d pass along, highlighting several new developments that could help the chemicals industry lead…
D!gitalist Magazine is futurecasting about blockchain technology, a trend I have been blogging about more frequently in the past year. If you can see into a crystal ball, would you imagine that every agency, building, office, residence, and piece of infrastructure has an entry on a blockchain used as a city’s digital ledger? How will…
I love working with clients who value the creative process. I always learn a few new ways to brainstorm on bringing new, innovative ideas to the marketplace. But not everyone enjoys their company’s brainstorming sessions. I cover a lot of this in the book, Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success.…