2019 promises to be full of new opportunities to learn from one another and the one thing that is constant will be change! In 2018 we saw changes such as: More and more CPG companies turning to e-commerce for growth and direct-to-consumer connection — the convergence of online with brick-and-mortar, emphasis on the end-to-end consumer…
As we head into 2019, we see some of the biggest CPG trends getting even bigger while others will fade or become less important. So, which trends should you factor into your innovation plans for the next few years? Here’s our take on trends with staying power and growth opportunity: Mega trends across industry The…
How do you successfully build networks and ecosystems as your company moves beyond single solutions and one-to-one collaborations? And how do you tap into the digital capabilities of partners required to expand your market reach and delivery? Open innovation in today’s world has become more complex. Advances in information technology and connectivity have heightened consumers’…
To survive in today’s hyper-competitive world, your company must stay on top of constantly changing markets, technologies, and socioeconomic factors. To be profitable, you must continually enhance and/or add offerings while controlling costs. To grow, however, you must go further – you need a forward-looking strategy and the infrastructure to execute it. You must focus on the top line as well…
We’ve been receiving more and more inquiries lately around e-commerce for B2C and B2B. For consumer-facing companies the online imperative and path are clear: strong searchability (Amazon presence is key), ‘frictionless’ commerce, competitive pricing, benefit-oriented product listings, fast delivery, and positive customer reviews all matter. Though implementing B2C strategy is not easy, there are many…
The online shopping fray, that is. Kroger just announced its new e-commerce and home delivery push, Kroger Ship, which puts it squarely in the competitive race with Amazon, Walmart, Target, and just about every other large US retailer. Its offering is necessary but seems a bit late and may not be enough. Their prices are relatively low and no membership is required. Delivery speed of two…
The Innovation & Growth Leadership Summit (IGL), held in Phoenix AZ, brought together a dynamic group of innovation leaders. Responsible for defining and executing growth strategies, participants shared many similar goals and challenges. Key takeaways: Differentiate by offering products that are personalized, premium, and make life better. Whether it’s multi-sensory, intelligent, or ensures health and longevity,…
What is one of the fastest ways to reach more customers, tap new markets, and test new product concepts? If you guessed Amazon, you’re right. As e-commerce is becoming integral to companies’ go-to-market strategies, having an Amazon strategy is key. For many of our clients, the shift to selling on Amazon is a priority – and…
Learn how Amazon decides where to expand, focuses on customer happiness, takes the long-term view, leverages core strengths, doesn’t fear big bets, and more; how you can adapt these approaches to fit your organization. Amazon’s 20-year record of double-digit revenue growth is unmatched in industry. While much of its success can be attributed to CEO…
Do you have a “personal innovation strategy?” Do you need one? My friend Robert Tucker recently published a Forbes article on disruption, and why we generally associate it with companies rather than our own careers. He notes, “in a time of exponential change and dislocation, with job functions being automated and algorithms doing more of…