(Appleton, Wis.) June 1, 2007 — Cheryl Perkins, Founder and President of Innovationedge and former Chief Innovation Officer for Kimberly-Clark, is creating new strategic business opportunities for companies seeking a competitive advantage in delivering disruptive solutions.
As a thought leader in innovation and a creative catalyst in brand-building initiatives, Perkins brings her expertise to Innovationedge, a strategic innovation company she founded to lead companies to identify and transform insights, designs, technologies and capabilities into total solutions and new-to-the-world innovations.
“Innovationedge is committed to giving clients the power of knowledge so they can be self-sufficient in applying innovation to improve the performance of their portfolios,” says Perkins, President of Innovationedge. “Through a patented holistic innovation model, Innovationedge helps executives define their strategy, develop strategic capabilities, design a winning org structure and deliver breakthrough innovations through a robust growth pipeline.”
Additionally, the Innovationedge model gives inventors an edge by crafting winning business plans and aligning strategic corporate partnerships for commercialization.“Innovationedge gives those shaping today’s corporate innovation the ability to rethink their business processes and re-align their culture of innovation,” Perkins says. “We see our role as building and transferring strategic innovation to our clients and facilitating their use of creative and design tools to continuously improve their thought leadership and market performance.”