How Social Media Trends are Shaping Fortune 100 Companies

Posted by Cheryl Perkins on February 23, 2010

Does your company Blog, Tweet or Facebook (yes, it is a verb these days!) to communicate to your customers? Nearly 80 percent of the Fortune 500 companies do. And nearly all of the Fortune 100 companies wouldn’t be without some form of social networking.

Twitter, Facebook, YouTube and corporate blogs are all ways to have a media presence with your customers and other stakeholders. I’ve been blogging since 2006, and Tweeting for over a year.

Not surprisingly, Twitter is the most popular network . The average Fortune 100 company has four different Twitter accounts! This is according to a study done by PR firm Burson-Marsteller, and the study breaks down the findings by region. The firm found that Twitter and Facebook are mostly West-oriented, while Asia-Pacific companies favor corporate blogs.

Check out the embedded slideshow below. I think you’ll find the stats pretty interesting. I noticed that more than half of the Fortune 100 companies have more than one Facebook fan page, and half of those companies also have at least one YouTube channel. A third of these companies have at least one corporate blog, and a fourth use all four social media networks.   So why are companies so keen on having a multi-channel media presence? My guess–and I think the slides confirm this–is because customers enjoy using these platforms to interact with companies and with each other.

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