Podcast 002 – Creating an Innovative Culture

Speaker: Cheryl Perkins

“Innovation” – What is it?

We know what innovation is when we see it but what do we mean by innovation anyway? Corporate leaders looking to infuse innovation into the structure and DNA of their business are looking not only for a definition, they need the “what” and the “how.” Cheryl Perkins, Founder and President of Innovationedge, defines the “what” as creating and delivering new and more effective products and services to your customers or consumers better and sooner than your competitors. She also describes “how” to deliver economic value with innovation. Those who strive to understand and anticipate how trends affect us emotionally, physically and spiritually truly “get” innovation.

Speaker Roy Lubke Many companies find success with one or two major breakthrough products or service offerings, then fail to build on their success with new and exciting offerings. It may not be that they aren’t coming out with enough offerings, but they may be developing too many products or services. Other issues companies may…

Speaker: Cheryl Perkins

Cheryl Perkins, Founder and President of Innovationedge, addresses the challenges and struggles of delivering growth and true innovation. Innovation is not a formula and is not one-size fits all. In this Podcast, Cheryl describes the Circuit of Innovation, a trademarked, proprietary capability offered by Innovationedge. She explains the necessity of a roadmap to deliver disruptive innovation, and changing what the world needs instead of having the world change you.

Speaker: Brian Fried of Think Up Designs

Prolific inventor Brian Fried, President of Think Up Designs, speaks about what it takes to successfully bring products to market. In this Podcast, he shares the challenges of being an inventor and offers hints for those just beginning the process of getting an idea to market. Brian also provides some insight on protecting your inventions and never giving up

Speaker: Jeff Lindsay

Jeff Lindsay, Director of Solution Development at Innovationedge, explores disruptive innovation. After offering Innovationedge’s definition of disruptive innovation, Jeff gives some examples of different innovations that fall into that category. He also addresses the advantages and disadvantages of introducing a disruptive innovation into the marketplace, as well as some of the challenges involved. He also introduces some case studies from companies that have both profited from and passed by innovations that have since changed how consumers behave. Jeff concludes by letting listeners in on some upcoming disruptive innovations from Innovationedge.

Incite Innovation is a podcast series designed to advance innovation leadership and inspire teams. Featuring Cheryl Perkins, it features fresh insights and incisive guest interviews on key trends, practices, technologies, and ideas. The first two episodes address Collaborative Innovation, Partnerships, and Ecosystems for the Digital Age and Balancing Long-Term Growth with Short-Term Profits. Check out the…