2 Sept 08: Marketplace Magazine

Cheryl Perkins’ blog on her recent biomimicry teachings/ learnings at the San Diego Zoo was featured on the San Diego Zoo’ Biomimicry homepage. Biomimicry is a new discipline that studies nature’s best ideas and then imitates these designs and processes to solve human problems, also known as “innovation inspired by nature”, according to the Biomimicry…

What most companies don’t know about using low-cost intellectual asset strategies pdma Visions Magazine, October 2010

Recruiting and Retaining Top Talent: Cheryl Perkins, InnovationEdge By Cheryl Perkins, President, Innovationedge LLC More and more companies are facing talent management challenges. Downsizing, the aging of the workforce and the ongoing retirement of resources with years of institutional knowledge are making it even harder for them to have the right people, with the right…

Overcoming Obstacles To Innovation The American Institute of Engineer’s CEP Magazine featured Cheryl Perkins and Jeff Lindsay of Innovationedge in their September issue in an article about their recent book topic, Conquering Innovation Fatigue. Click to Read Article

Rising above the flat line: Insight on Business, September 2009 Neenah-based consultants publish Conquering Innovation Fatigue

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…