Local leaders pen book to aid inventors: The Post-Crescent, October 18, 2009
Cheryl Perkins and Jeff Lindsay of Innovationedge in Neenah authored “Conquering Innovation Fatigue,” which reveals how to overcome the many barriers faced by innovators.
The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…
To The Edge Cheryl Perkins has no qualms about walking into a Fortune 50 company and telling the top leaders how to make big changes. Indeed, they invite her. First she listens to their story. Then she and her team from Innovationedge chart a roadmap to help steer the company down a path for breakthrough…
BusinessWeek 20 Great Summer Reads
Cheryl Perkins, one of Consumer Goods Technology’s board members, joins the rest of the board to examine big changes to come in consumer goods. Click here to read the full article.
Cheryl Perkins’ blog on her recent biomimicry teachings/ learnings at the San Diego Zoo was featured on the San Diego Zoo’ Biomimicry homepage. Biomimicry is a new discipline that studies nature’s best ideas and then imitates these designs and processes to solve human problems, also known as “innovation inspired by nature”, according to the Biomimicry…
What most companies don’t know about using low-cost intellectual asset strategies pdma Visions Magazine, October 2010
