8 Jan 10: NESTA Connect Blog

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…

Local leaders pen book to aid inventors: The Post-Crescent, October 18, 2009 Cheryl Perkins and Jeff Lindsay of Innovationedge in Neenah authored “Conquering Innovation Fatigue,” which reveals how to overcome the many barriers faced by innovators.

Cheryl Perkins, Jeffrey Lindsay and Mukund Karanjikar were featured in the June 2010 issue of les Nouvelles for their book, “Conquering Innovation Fatigue.” Click the image below to view the article.

My brain, your brawn: The Wall Street Journal, October 13, 2008 Big companies are on the prowl for small businesses that will hand over their best ideas in exchange for a piece of the action “…Compensation for the entrepreneurs in these kinds of deals varies widely, depending on the idea and the company. Technologically advanced…

Innovationedge’s Innovation Industry Pulse Poll was featured in an article titled, “Enhanced value, customer experience trump prices” in the The Post-Crescent business section on July 13, 2010. Click the image below to read the article.