Shift Happens: Just how big a shift is it?
If you’re wondering why the emerging generation isn’t responding to your magazine ad or looking you up in the Yellow Pages, you might want to take a look at this:
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Are slums the model for sustainable living?
There is a fascinating climate change article over at International Business News this week, detailing how sustainability designers are looking to slums as a “proving ground” for experiments in innovation and new methods of local transit–particularly via cable car or gondola. In the past decade or so, cable car transit systems have become increasingly popular…
New Word Lens app bridges language barriers
A new iPhone app, Word Lens, is getting a lot of attention this week. The video by its developers has been seen by millions of people (Check it out below), and many are wondering what the future will hold with this new technology. The app allows you to point your iPhone camera at a sign…
Google TV and the network big three
This week we’re hearing more on the strife between Google and television’s major networks, ABC, CBS and NBC and Google. The Big 3 are blocking some of their most-watched and beloved shows from being watched on Google’s new Web-TV service, Google TV. Google TV was launched in May, and allows us to search for and…
- E-Commerce | Strategy | Trends
It’s not the product, it’s the experience – and service is key
Why would customers choose your product over competitors? You guessed it, the total experience. Not the brand, product features, quality, or price, though these are important. Ultimately, service is what transforms a product into an experience. Service comes in many different forms. Customers shift between channels — phone, email, chat, in store, social media, etc….
Survey says most of us will shop online holiday deals
Thinking of skipping the mile-long lines this shopping season? You can get just as many deals online, without ever leaving your couch. Last year’s Black Friday saw shopping increase by 35% over the year before. And the following Monday, dubbed “Cyber Monday,” saw nearly $900 million internet sales. Consulting firm Deloitte says a whopping 70…
The Future of Integrated Smart Technology: Health & Wellness
Smart technology has the power to dramatically alter consumer trends, social norms, and the way we interact with the world around us. Over the last 30-some years, we’ve seen the creation of the internet, Photoshop, portable GPS, mobile broadband, and Google Search. Within a short period of time, each of these inventions has significantly shaped…