Shift Happens: Just how big a shift is it?
If you’re wondering why the emerging generation isn’t responding to your magazine ad or looking you up in the Yellow Pages, you might want to take a look at this:
Similar Posts
Looking to Asia to innovate
I do quite a bit of travel to China for speaking engagements as well as other Asian innovation hotspots, and I can tell you that some of the most forward-thinking innovators are blazing trails that corporations in the West will soon follow. Forbes recently highlighted the innovative culture and opportunities there, in a new article…
IE and Insight collaborate to launch Inforum
I am excited to launch a new partnership for Innovationedge: Inforum is a way to bring together thought leaders from all across northeast Wisconsin to collaborate on innovative ideas. For Inforum, we teamed up with Insight on Business Magazine, and one look at this cutting-edge online publication and you’ll see why Insight is an excellent…
Starbucks hoping Via captures a niche
It’s been a couple of months now since Starbucks launched its instant coffee, after spending years developing it and months preparing its employees to pitch the granules. The product is called Via, and comes in three-packs that go for $2.95. So has Via been an idea that will work? I haven’t had a chance to…
Does your business have Klout?
What’s your “Klout Score?” It’s a question you’ll hear more and more often in the months to come. One of the social media trends for 2011 continues to be the gathering and leveraging of opinions. Not just opinions of those who like one brand over another, but of those who are so influential as to…
LilyPad uses solar power to keep our devices running strong
I love working with inventors. I don’t work with Dave Foster, but I’m sharing his interesting (and much welcomed) idea: using solar power to charge our electronic devices. Foster came up with a case he calls the LilyPad which does precisely that. The LilyPad uses new solar ink technology to convert outdoor and indoor light…
Food Trends: Processors Feel the Bite of the Economy
I’ve been looking at trends in the food manufacturing realm lately, and while the processors are feeling the crunch of our economic climate as are most businesses, some analysts are predicting big problems in store for the entire industry. In fact author Hank Cardello, a food industry expert and author of Stuffed: An Insider’s Look…