Photo courtesy of CNET

Photo courtesy of CNET

When I was a kid, if we wanted to find out what new fall TV shows the networks were launching, we picked up a copy of TV Guide Magazine. Now the networks need to be a little more creative to get the word out to viewers.

One of the most innovative marketing technologies is making the news these days as CBS prepares to advertise its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.

The September 18 issue E.W. will offer the first-ever video ad to its subscribers in New York and Los Angeles. The ad is being introduced in partnership with Pepsi.

The ads are battery-powered and made by Americhip, a Los Angeles-based company. The micro-thin “screens” can handle about 40 minutes of video. The screens are actually 2.7 millimeters thick and have a 320×240 resolution, and use a thin film transistor LCD technology. The rechargeable battery lasts for about 70 minutes.

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