Seven Degrees of Separation: Innovation Lessons from Airline Disasters

For connecting one human to another, it’s been said that any two people can be connected by acquaintances in six steps, hence the concept of “six degrees of separation.” The term “seven degrees of separation” occurred to me when reading Malcolm Gladwell’s discussion of airliner accidents in his outstanding book, Outliers: The Story of Success.

Are You a Brand Fan or Follower?

Why do consumers follow brands on Twitter or Facebook?  It depends on which social media they’re using, according to a new study out this month. According to the report published by market research firm Chadwik Martin Bailey, Facebook users were more likely to show their support for a company they liked by becoming a fan