The Future of Innovation
Perkins contributed an excerpt titled, “Future of Innovation… Personal Passion and Strategic Collaboration” in The Future of Innovation, edited by Bettina von Stamm and Anna Trifilova.
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13 Oct 08: The Wall Street Journal
My brain, your brawn: The Wall Street Journal, October 13, 2008 Big companies are on the prowl for small businesses that will hand over their best ideas in exchange for a piece of the action “…Compensation for the entrepreneurs in these kinds of deals varies widely, depending on the idea and the company. Technologically advanced…
Starbucks hoping Via captures a niche
It’s been a couple of months now since Starbucks launched its instant coffee, after spending years developing it and months preparing its employees to pitch the granules. The product is called Via, and comes in three-packs that go for $2.95. So has Via been an idea that will work? I haven’t had a chance to…
Aug 08: Corporate Report Wisconsin
Wet wipe dispenser wins WOW award: Corporate Report Wisconsin, August 2008
Disruptive Innovation | Green Innovation | Innovation In The News | Sustainability | Technology | Uncategorized
Yez, please! First car with negative footprint is a dream for China
Imagine a car that has a negative carbon footprint. In China, a new concept car called the 2030 Yez is the first automobile that promises to remove more pollution from the air than it creates. It’s an electric car that also combines several other technologies. The photo looks like something out of this world, doesn’t…
Jul 2010: pdma Visions Magazine
Cheryl’s article, “Companies expand commitment to innovation; planning becomes a priority,” was featured on pages 32-35 of the July 2010 edition of PDMA Visions. The article provides highlights from the 9th annual PDMA/MRT CoDev conference that was held in Scottsdale, Ariz., in January. Click here to view Cheryl’s full article.
Oct 2010: Candy & Snack TODAY
The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…