More and more marketers are turning to 3D technology in a big way: Using skyscrapers as a giant projection screen. This month in Atlanta, Coca-Cola is celebrating its 125th anniversary by stationing 45 projectors around its headquarters building and projecting a thank-you message to its fans.
Much of the video shown on the building is from past advertising campaigns, but Coke is also encouraging its Facebook Page fans to submit photos for the projection show.
Lot’s of other brand owners like BMW, Hot Wheels, Samsung and others are doing likewise, but Coke’s is the largest one yet. The project began showing May 6 and will run every night through the end of this month.