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It’s the real thing: Coke Lets You Create Your Own Drink on Facebook

I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks.  And for customers who live in a larger town, there is a good chance they can take their ideas and…

Coca-Cola goes green with billboard made of trees

Coke is making a bold –and green–statement about the environment in the Philippines. This billboard was launched June 23 in Makati City. The 60 x 60 – foot advertisement is surrounded by hundreds of green Fukien tea plants, which can pull pollutants from the air. The campaign is part of the Coca-Cola Philippines’ Live Positively…

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Amazing 3-D technology illuminates Coke and other brands

More and more marketers are turning to 3D technology in a big way: Using skyscrapers as a giant projection screen. This month in Atlanta, Coca-Cola is celebrating its 125th anniversary by stationing 45 projectors around its headquarters building and projecting a thank-you message to its fans. Much of the video shown on the building is…