I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and quickly turn them around into a reality via a vending machine that dispenses their own unique concoction. I wonder how an application like this can help Facebook fans of other companies create their favorite restaurant meal, custom footwear or even the latest automobile design?
Coca-Cola on Wednesday rolled out a Facebook app that lets you mix your own Coke drink. The app is no online-only experiment, though: Real Coke vending machines that do the same thing are rolling out across the country.
The Coca-Cola Freestyle app, created by digital marketing agency 360i, lets you mix a drink using 125 Coke beverages, including Coca-Cola, Sprite, Fanta and Powerade. After choosing each, you hold down a “push” button to fill a cup of your choosing. When you fill your cup, you can name it. There’s also a game designed for the iPhone and Android formats.
The Facebook Page also directs you to Freestyle vending machines in your area and lets you ask for one in your town. There are now about 1,500 such machines in restaurants like Wendy’s, Burger King and Five Guys, but Coke plans to make more noise about Freestyle next year. The company is working with ad agency Ogilvy & Mather on a 2012 ad campaign for Freestyle, according to Advertising Age. Coke would like the apps to eventually generate a 2-D barcode, which could be scanned at one of the machines to create a blend, according to Ad Age.
Today there are so many ways available to share information. Collaboration and social dissemination of information are done through a variety of means including workshops, focus group sessions, communities of practice, teleconferences, video conferencing, net meetings, idea portholes and Web applications. Many corporations have also gotten a taste of the success that can come from…
When we talk about trends for Millennials, it’s because these are the folks who’ve been handed our baton of leadership, technology and innovation. So what drives them and what shapes them? Inc. Magazine reports the top brands that are attracting and influencing the millennial workforce: Lists of Millennials’ top workplaces, top apps, and top athletes offer plenty of insights…
The World Economic Forum held in Switzerland last week announced its new class of Technology Pioneers: 31 of the most innovative technology start-ups from around the world– the companies representing 13 countries. (Interestingly, more than half of these Technology Pioneers are from the United States!) Many of them you’ve never heard of, but they will…
As organizations navigate rapid technological advancements, economic volatility, and shifting workforce dynamics, a new set of trends has emerged over the last 12 months that’s reshaping industries and redefining priorities for leaders worldwide. From the explosive rise of AI-driven innovation to the growing regenerative movement that’s pushing us to get “back to our roots,” this…
Imagine not having to deal with the ckeck out line–and just shop right in the aisle where you are. Walmart is considering letting shoppers buy products in the aisles in an effort to improve the customer experience. Those shoppers with an iPhone 4 or 4S can buy some products simply by scanning the bar code…
Every company has a unique story to tell about their innovation journey. As I’ve partnered with innovation trailblazers all around the world, I’ve been inspired by so many incredible, thought-provoking insights from those who have faced and overcome daunting challenges in their industries. That’s why I’m so excited about a brand new innovation convergence happening…
