Innovationedge is proud to help inventors find success on the shelf with their innovative ideas, and this month you can help three of them become rock stars of the Wal-Mart shelf! Back in January, the retail giant kicked off an American Idol-like contest called Get On The Shelf for best new products, and inventors in…
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…
In one of my recent newspaper columns, I wrote about how IBM is doing something with social media that most companies wouldn’t dare try: allowing their employees to speak for the company! While most corporations hire PR firms or rely on their communications director to carefully craft messages that appear on public sites, IBM lets…
I’ve reported before that mobile applications are increasingly becoming the go-to platforms for our information, the way we connect and how we navigate. Mobile usage will continue to increase as more and more of us use smartphone technology. Here’s a great chart that shows us how we are now spending more time using mobile apps…
