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Tag Archives: IBM

IBM culture fosters social media innovation

Jul 11, 2011Social MediaIBM, Innovation, internet trends, Social Media, Trends

In one of my recent newspaper columns, I wrote about how IBM is doing something with social media that most companies wouldn’t dare try:  allowing their employees to speak for the company! While most corporations hire PR firms or rely on their communications director to carefully craft messages that appear on public sites, IBM lets…

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