Have Tweets, Will Travel!
Have you “Liked” our Facebook Page yet?
Have you “Liked” our Facebook Page yet?
In one of my recent newspaper columns, I wrote about how IBM is doing something with social media that most companies wouldn’t dare try: allowing their employees to speak for the company! While most corporations hire PR firms or rely on their communications director to carefully craft messages that appear on public sites, IBM lets…
For those of you who have never heard of Snapchat, a social media platform that is here today and gone…today, there might be a gem or two you can glean for your business with this app. Did you know that more than 400 million messages are received on Snapchat every day? That gets my attention….
What’s your “Klout Score?” It’s a question you’ll hear more and more often in the months to come. One of the social media trends for 2011 continues to be the gathering and leveraging of opinions. Not just opinions of those who like one brand over another, but of those who are so influential as to…
Did you know that there are currently 39 million people aged 65 and older using Facebook, Twitter, and Skype, making them the fastest growing age demographic on these sites? According to the Pew Research Center’s Internet & American Life Project, “the 74-plus demographic is the fastest growing demographic among social networks.” But many businesses may…
Imagine walking or driving through your local neighborhood and getting an instant message that alerts you to a home for sale that matches your needs, or a message that tells you your favorite hot wings are the deal of the day at a restaurant right around the corner. We are getting closer and closer to…
As the pace of innovation speeds up and global concerns over the climate crisis hit a critical inflection point, consumers are demanding more than one-size-fits-all solutions. They want hyper-personalized experiences, seamless digital interactions, and products that align with their values. At Innovationedge, we’re monitoring shifts in consumer preferences, how companies respond, and which emerging technologies…