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This June I’ll be in Phoenix to moderate this year’s Conference on Social Product Development & Co-Creation. I’m partnering once again with PDMA, and this year co-creation pioneer, Local Motors, is helping us raise the bar for this exciting, ground-breaking event. Social Product Development is making a major impact on the way companies are innovating now…
A new iPhone app, Word Lens, is getting a lot of attention this week. The video by its developers has been seen by millions of people (Check it out below), and many are wondering what the future will hold with this new technology. The app allows you to point your iPhone camera at a sign…
The trend toward increased convergence of our social media sites, home entertainment devices and your company intranet is going to change the way you communicate to the world in the next few years. People’s identities will be embedded in our televisions, music and video devices and the like, thanks to enhanced location awareness. It’s been…
If you still think social media sites like Twitter is a time-waster, it’s time to re-consider this incredible business innovation. Twitter can be a wonderful customer-service tool, IF you know how to use it. Check out what Best Buy is doing to maximize its Twitter impact on its customers all around the world. The company…
Thinking of skipping the mile-long lines this shopping season? You can get just as many deals online, without ever leaving your couch. Last year’s Black Friday saw shopping increase by 35% over the year before. And the following Monday, dubbed “Cyber Monday,” saw nearly $900 million internet sales. Consulting firm Deloitte says a whopping 70…
In this down economy we’re seeing one trend making a comeback: Coupons. Last year coupon-redemption gained 23 percent–the first gain in nearly two decades. Before our current recession we saw many people dismissing the discounts, citing they were too much trouble. But the tough economic climate isn’t the only thing bringing them back into popularity….