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This week we’re hearing more on the strife between Google and television’s major networks, ABC, CBS and NBC and Google. The Big 3 are blocking some of their most-watched and beloved shows from being watched on Google’s new Web-TV service, Google TV. Google TV was launched in May, and allows us to search for and…
Did you know that there are currently 39 million people aged 65 and older using Facebook, Twitter, and Skype, making them the fastest growing age demographic on these sites? According to the Pew Research Center’s Internet & American Life Project, “the 74-plus demographic is the fastest growing demographic among social networks.” But many businesses may…
What’s your “Klout Score?” It’s a question you’ll hear more and more often in the months to come. One of the social media trends for 2011 continues to be the gathering and leveraging of opinions. Not just opinions of those who like one brand over another, but of those who are so influential as to…
Like many companies, I’ve been exploring new ways to share information through my website. Many thought leaders are doing the same. It has become clear that the old model of the static website as an advertising medium where we talk and customers just listen is a concept whose time is fading. Because of the latest…
More and more marketers are turning to 3D technology in a big way: Using skyscrapers as a giant projection screen. This month in Atlanta, Coca-Cola is celebrating its 125th anniversary by stationing 45 projectors around its headquarters building and projecting a thank-you message to its fans. Much of the video shown on the building is…
As the pace of innovation speeds up and global concerns over the climate crisis hit a critical inflection point, consumers are demanding more than one-size-fits-all solutions. They want hyper-personalized experiences, seamless digital interactions, and products that align with their values. At Innovationedge, we’re monitoring shifts in consumer preferences, how companies respond, and which emerging technologies…