Not seen by the naked eye

In my recent newspaper column, I shared a great story about how we recently had the privilege of helping WD-40 update its 60-year-old brand to make it more relevant with its end users by creating a pipeline of new offerings. Specifically, they reached out for help in creating a new strategy that could evolve them…

One of the hottest and most mysterious gift ideas for 2015 seems to be the Drone. It seems the drone is not just for government surveillance anymore.  I remember when my boys were fascinated by remote-controlled toys that could drive, fly and entertain them for hours. But times are different, and technology has made it…

Here’s something you wouldn’t expect to be innovative – or safe. But of course it is both of those things. A new 10-story residential condo, slated for Manhattan’s Chelsea neighborhood, and a 12-story retail, office, and apartment building in Portland, Oregon, will be the first two tall wood buildings in America. Wood generally has a…