Most corporations and their stockholders who are struggling might believe that they are in business to make money. But those forward-thinking businesses that are thriving right now know that it’s about much more than that. It’s about the social value of people.
I work with clients around the world to help them understand how to think differently about customers and consumers in order to deliver game-changing innovation to the world. Here is a great article from Harvard Business Review underscoring that fact, that society and people are not afterthoughts or inputs to be used and discarded but are core to their purpose: