Business Model Innovation:
A Goodyear Case Study
Business model innovation is important for bringing new innovation to market, but also for capturing value from innovative technology. Alliances and partnerships are an important part of the process. Jim will discuss the approach to business model innovation – from customer insight to incubation – that is used at Goodyear. The practice that they use is customer-centered, systematic and data-based. It includes a systematic way of bringing the outside in. He will use an example from the commercial truck tire business to illustrate the approach.
Rather than a traditional presentation, this webinar will be an interactive conversation with CoDev Conference Chair, Cheryl Perkins, who will talk with Jim Euchner and explore Goodyear’s experiences with Business Model Innovation.
To register by phone, call 1-800-338-2223 or 781-891-8080 (9:00am – 5:30pm EDT)
| Cheryl Perkins
CoDev Conference Chair
About Cheryl Perkins
The Goodyear Tire
& Rubber Company
Jim Euchner is VP, Global Innovation, at Goodyear, where he is responsible for business model innovation and for incubating new businesses. Prior to joining Goodyear, he held senior innovation, strategy, R&D and IT roles at Pitney Bowes and Bell Atlantic (now Verizon).
Jim is a co-founder of the MIT Innovation Laboratory, a consortium of companies founded in 1994 to help nurture innovation in organizations. He is also Editor in Chief of Research-Technology-Management, a journal for practitioners of innovation and technology management.
Jim received his master’s degree from Princeton University, where he was a Guggenheim Fellow, and his bachelor’s degree from Cornell University, both in Mechanical and Aerospace Engineering. He holds an MBA from Southern Methodist University.