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A Look Ahead: Forecasting Trends for 2023
If the past few years have taught us anything, it’s to expect the unexpected. That being said, looking ahead to see what trends experts across industries are predicting to have a significant impact can help you uncover opportunities to expand your business, generate new revenue streams, and prepare for potential disruptions. At Innovationedge, we’ve been…
Farm to Fork
Earlier this year I had the opportunity to sit on a judging panel for Velocity Academy with Alex Tyink, Program Leader for Goodwill Grows. Velocity Academy is a project-based learning program at Shattuck Middle School in Neenah, designed to engage students who have a difficult time in regular classrooms. Alex was working with the…
Navigating the De-Influencing Movement: Ensuring Brand Relevance Amidst Changing Consumer Dynamics
In an era defined by the pervasive influence of social media, the rise of influencers has revolutionized brand marketing strategies. With their vast reach and persuasive power, influencers have enabled companies to tap into new consumer segments and amplify their brand messages. However, as consumers become increasingly discerning and demand more authenticity, a phenomenon known…
A little espresso in your dashboard!
No driver ever wants to nod off on those long drives, and now a French company has come up with a handy take-along device that allows you to whip up a shot of hot espresso as you travel. The company, French Handpresso, have invented and launched the Handpresso Auto E.S.E., an espresso machine built specifically…
The Defensive Consumer Mindset: Prioritizing Health and Sustainability
In today’s ever-evolving world, consumers are on a mission to prioritize their health and the environment, which includes shifting their mindset to a defensive one. This emerging consumer is transforming the way people make purchasing decisions across various product categories. In this article, we will explore this trend and delve into five compelling examples that…
Gadgets that will rock your New Year
A lot of news organizations are telling us what will be hot in 2016. Last year at this time they told us that smart watches would change the way we do business and manage our personal lives. I would not say that this has happened, although we did see smart watches become more mainstream. So…

