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If you are a senior level consumer goods executive or actively involved with your organization’s global expansion projects, I highly encourage you to attend Achieving Profitable Growth and Innovation, a conference from our friends at Consumer Goods Technology. You’ll need to sign up soon, because it takes place September 16 – 18 in Fort Lauderdale, Fl.

The CG industry in North America has seen a significant transition to global expansion, including the Emerging Markets playing field. However, an international transition is not a simple task; companies cannot assume they will be able to replicate products and processes and be successful in new markets. That’s why the Consumer Goods Emerging Markets Forum was created, and this year’s theme, Achieving Profitable Growth & Innovation, focuses on the need to expand in a sustainable manner.

Featuring a case study approach, the forum is designed to bring together CG executives to share their experiences and engage in discussions around best practices. Session topics include: an overview of the global landscape, case studies by major CG companies on transitioning from investment to profit and innovating for specific regional requirements, discussions on logistics, retail, and marketing issues, and panels on regional best practices and technology.

Targeted at individuals with global responsibilities, the forum is appropriate for companies already in Emerging Markets who strive to expand in those areas and/or break into additional geographies, as well as those just starting their journey.

I’ll see you in Fort Lauderdale!

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