Screen Shot 2016-02-17 at 5.39.02 PMNew York Fashion Week is happening, but it’s not a new up-and-coming designer that’s turning heads in the design industry. Eleven designers have decided to take a risk and use digital printing to show off its latest fashions on the runway.

This could revelutionalize the entire textile industry, as digital printing allows for an amazingly quick turnaround time, making design-on-demand easier than ever. And it’s also making a clear path forward for independent designers and smaller fashion companies who won’t need a huge budget to compete with the big dogs.

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