The figures from Black Friday and Cyber Monday 2016 are in, and overall the numbers are good.
Black Friday shoppers boosted a new sales record of $3.34 billion. Shoppers also continued to track retailers’ Cyber Monday discounts, and the result is another record-breaking high number of sales and dollars spent.
Sales on Cyber Monday increased more than 12 percent over the last year, to $3.45 billion, according to Adobe Digital Insights, whose data measures 80 percent of all online transactions from the top 100 U.S. retailers.
As you might imagine, Amazon did quite well. But also the larger bricks-and-mortar chains outperformed, growing their online sales about 2 ½ times the rate of smaller retailers, Adobe’s data shows retailers including Kohl’s, Wal-Mart, Target and Amazon have set several online records this year.
But much of this year’s selling season is ahead for retailers, as fewer people reported completing their shopping over Black Friday weekend. In all, the National Retail Federation expects sales in November and December to rise nearly four percent, to $655.8 billion.
More facts and figures here.