I am an avid follower of consumer trends, and I advise my clients to be as well. Here is a terrific video I found on YouTube from JWT. It has several interesting elements I found particularly comforting, like the fact that human downtime and relationships still matter even as we become more and more attached…
Media in emerging markets is changing the way people in what we often call “third-world nations’ consume technology. I’m seeing some of the major trends mimic what we’ve experienced in the United States, while other media trends seem to be going in a different track. An article titled Global Media Habits 2010, by Greg Lindsay,…
Cheryl Perkins: On the Leading Edge of Innovation BizEd Magazine, January/February 2011 If innovation is the go-to strategy of the decade, Cheryl Perkins wants to be the go-to consultant on the topic. She’s founder and president of Innovationedge, a consulting firm based in Neenah, Wisconsin, that helps companies and individuals develop innovations and business solutions….
This begs the question: Just because you can, does it mean you should? Samsung’s new over-the-top refrigerator can play Pandora radio music, send tweets, check your Google calendar and more, but attendees at the Consumer Electronics Show 2011 think it may be overkill. Check out this video from Mashable.com on the Wi-Fi-enabled appliance: The International…
What’s your “Klout Score?” It’s a question you’ll hear more and more often in the months to come. One of the social media trends for 2011 continues to be the gathering and leveraging of opinions. Not just opinions of those who like one brand over another, but of those who are so influential as to…
Have you had enough of cupcakes already? Last year we saw gourmet cupcake shops and mail-order sites pop up all over the place, and consumers gobbled this trend up. But it’s over, and in 2011, pies are the new cupcakes. (One popular restaurant in New York City is sponsoring a “Pie Happy Hour” featuring specialty…
Happy New Year’s Eve! On this last day of 2010, I’m looking back at where we started and finished in our own innovation projects and how we accomplished our goals. How did you do in that respect? Did you notice any trends that can help your business in 2011? One of the bigger trends of…
Imagine being able to grow trees anywhere in the world–including the desert. The AquaPro company developed the Groasis waterboxx, and it has indeed turned out to be one of the most innovative system of 2010. The waterboxx allows trees to grow in dry lands by providing a reservoir for roots with a sustainable water system…
How can you increase your online buzz by 200 percent? Crank up your social media AND your color! It worked for Pepto Bismol. The digestive relief medicine’s TV and print budget was drastically slashed this year, so that a new social media effort could attempt to do what the Old Spice brand did with its…
A new iPhone app, Word Lens, is getting a lot of attention this week. The video by its developers has been seen by millions of people (Check it out below), and many are wondering what the future will hold with this new technology. The app allows you to point your iPhone camera at a sign…
