NEENAH, Wis., (January 12, 2009) Cheryl Perkins, Founder and President of Innovationedge, a global strategic innovation consultancy based in Wisconsin, will be this year’s conference chair at the 8th Annual International Congress on Open Innovation and Co-Development. The conference is sponsored by Management Roundtable (MRT) and the Product Development and Management Association (PDMA) and will be held from January 26-28, 2009, at the Radisson Fort McDowell Resort in Scottsdale, Arizona.
This year’s program, CoDev ’09: Building Open Innovation Capabilities for Higher Value Business Opportunities, will bring together top experts and advanced practitioners. They will discuss how companies can foster environments that allow open innovation to thrive and integrate multiple business models to achieve greater returns on their open innovation investments.
Prior to the conference, Perkins is also conducting an interactive CoDev ’09 Open Innovation Interview Series where leading industry practitioners are discussing the value of open innovation and co-development.
• Cheryl Perkins, founder and president of Innovationedge (www.innovationedge.com), was named one of the Top 25 Champions of Innovation by BusinessWeek magazine.
• The 8th Annual International Congress on Open Innovation and Co-Development is sponsored by Management Roundtable (MRT) and the Product Development and Management Association (PDMA) and will be held from January 26-28, 2009, at the Radisson Fort McDowell Resort in Scottsdale, Arizona.
• The program will explore specifics such as key components for successful open innovation capabilities, effective strategies for senior management support, tools and approaches necessary to effectively break down cultural barriers, determining the right open business model(s) for your company, developing effective open innovation metrics, and more.
“In today’s market, it’s important to help business executives determine the best business strategies for their organization to achieve maximum return on investment,” said Cheryl Perkins. “This conference will help professionals determine, plan and build the appropriate culture to foster the open innovation necessary for an increased ROI.”
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit www.innovationedge.com.