We’re hearing today that a very small percentage of adults in the U.S. use location-based applications like Foursquare. Pew Research has found that only four percent of adults use location-based services like Facebook Places or Foursquare.
The Pew Research center found it’s only four percent, and only one percent on any given day.
Geosocial services are enabled through your smart phone’s GPS, and sometimes just by checking in you can receive a coupon, discount or a free item. Check out the rest of the demographics and results here.
Yesterday Facebook announced it will begin allowing businesses to offer coupons. I wrote about Groupon earlier this week, and it is also announcing increased incentives to retailers.
I use these applications, but many from my generation do not yet feel comfortable using geosocial services, citing the need for privacy. How about you?