Scented micro-capsules make jeans a sweet treat
From the same company that gave the world glow in the dark jeans comes a new denim line that makes scents. Naked and Famous Denim of Montreal has just introduced scratch-and-sniff, raspberry-scented jeans. The company says it uses only the most unique and rare denim fabrics from Japan.
How can clothing be scratch-and-sniff? A coating of scented micro capsules have been baked into the jeans, which release the fragrance of raspberry when the wearer rubs the fabric. Apparently, the scent is long-lasting and will not wash off or “fade” in the rinse cycle or dryer. The going price is about $140 — $240 per pair, and so far raspberry is the only scent available.
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