Closeup of a copper rivet on blue jeans.

From the same company that gave the world glow in the dark jeans comes a new denim line that makes scents. Naked and Famous Denim of Montreal has just introduced scratch-and-sniff, raspberry-scented jeans. The company says it uses only the most unique and rare denim fabrics from Japan.

How can clothing be scratch-and-sniff? A coating of scented micro capsules have been baked into the jeans, which release the fragrance of raspberry when the wearer rubs the fabric. Apparently, the scent is long-lasting and will not wash off or “fade” in the rinse cycle or dryer. The going price is about $140 — $240 per pair, and so far raspberry is the only scent available.

 

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Closeup of a copper rivet on blue jeans.

From the same company that gave the world glow in the dark jeans comes a new denim line that makes scents. Naked and Famous Denim of Montreal has just introduced scratch-and-sniff, raspberry-scented jeans. The company says it uses only the most unique and rare denim fabrics from Japan.

How can clothing be scratch-and-sniff? A coating of scented micro capsules have been baked into the jeans, which release the fragrance of raspberry when the wearer rubs the fabric. Apparently, the scent is long-lasting and will not wash off or “fade” in the rinse cycle or dryer. The going price is about $140 — $240 per pair, and so far raspberry is the only scent available.

 

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Spread the word. Share this post!

Leave a comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.